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Habiddin
Universitas Negeri Malang
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Journal : JPP (Jurnal Pendidikan dan Pembelajaran)

 1 
The Innovation of MOOC Based E-Marketing to Improve Entrepreneurship Administration Management for Vocational Education Students in Industrial Revolution 4.0 Era Andika Bagus Nur Rahma Putra; Amat Mukhadis; Tuwoso Tuwoso; Nurul Ulfatin; Surjani Wonorahardjo; Habiddin Habiddin; Made Duananda Kartika Degeng; Tze Kiong Tee
JPP (Jurnal Pendidikan dan Pembelajaran) Vol 27, No 1 (2020)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um047v27i12020p001

Abstract

Abstract: This research has aims to: (1) develop MOOCs based e-marketing; (2) testing theattractiveness of MOOCs based e-marketing; and (3) knowing the level of effectiveness ofMOOCs based e-marketing. The method in this study is research and development. The resultsof this study include: (1) the results of the e-marketing expert test and website marketing designexpert test have a percentage: 81.50% (ease of accessing consumers), 84.10% (presentation ofgoods/services sold), 79.10 % variation of website content), 86.00% (compatibility with websitegoals), 83.70% (harmony of each page of views), 83.70% (complete description of products sold),83.70% (attractiveness of e-website marketing), 85.00% (ease of order process for consumers),81.50% (responsible admin e-marketing), 81.50% (trouble shooting website problems); (2)MOOCs based e-marketing proved effective in improving the management of studententrepreneurship administration in the vocational sector in the Industrial Revolution 4.0 era,indicated by the results of the final ability test which showed significant differences betweencontrol classes without using e-marketing based MOOCs and experimental classes using MOOCsbased e-marketing; and (3) E-marketing based MOOCs needs to be further developed because itcan improve the management of entrepreneurial administration in vocational students in theIndustrial Revolution era 4.0.
Co-Authors Aceng Haetami Afis Baghiz Safruddin Afis Baghiz Syafruddin Afrahamiryano Afrahamiryano Ahmad Naqib bin Shuid Amat Mukhadis Ameliana, Devita Novi Ananta Ardyansyah Andika Bagus Nur Rahma Putra, Andika Bagus Nur Rahma Arif Putra Arifah Zurotunisa Aris Ichwanto, Muhammad Asnan Wahyudi Asnan Wahyudi Asnan Wahyudi Bambang Wahyudi Bambang Wahyudi Bambang Wahyudi Bernada Uni Tatya Akmal Burhanuddin Ronggopuro Citra Ayu Dewi Dede Yayah Rokayah Deni Ainur Rokhim Devita Novi Ameliana Dhea Fairuza Zahirah Dinny Ariana Elizabeth Mary Page Eva Kurnia Fanny Iga Widiastuti Faridah Amala Firda Amalia Frida Kristining Tyas Hafif Ahmad Abdul Aziz Hayuni Retno Widarti Herunata Herunata I Wayan Dasna Ida Bagus Suryadharma Irene Lusita Nagol Isnatul Husniah Jacky Anggara Nenohai Juwita Karina Pratiwi Kafita Krisnatul Islamiyah Krisma Dewi Firdaus Indasari Laili Mei Sulistiyani Lestari, Linda Ayu Lilla Farizka Linda Ayu Lestari Made Duananda Kartika Degeng Maysara Maysara Miftahul Jannah Moch Chesa Nur Hidayat Arif Putra Mohammad Musthofa Al Ansyorie Muhammad Fajar Marsuki Muhammad Muchson Muhammad Roy Asrori Muhammad Suaidy Muhammad Sua’idy Munzil Nassa Amrilizia Nur Candra Eka Setiawan Nur Hamid Nur Indah Agustina Nur Indah Agustina Nurul Ulfatin Nuryono Nuryono Oktavia Sulistina Parlan Parlan Parlan Parlan Purba, Leony Sanga Lamsari Qodriyah, Nur Romadhona Lailatul Rafika Fauzia Ulfa Richa Nan Maharani Ristiwi Peni Ristiwi Peni Ristiwi Peni Rolisonia Rona Kecima Jeharut Rooserina Kusumaningdyah Rucira Pavita Saefuddin Saefuddin Samudra Mutiara Hasanah Setiawan, Nur Candra Eka Shorihatul Inayah Sri Rahayu Sri Rahayu Su?aidy, Muhammad Su’aidy, Muhammad Subandi Subandi Subandi Subandi Surjani Wonorahardjo Syaiful Arif Syamyafiya Afiyanti Thayban Thayban Tuwoso Tuwoso Tze Kiong Tee Utomo, Yudhi Vita Ayu Kusuma Dewi Yahmin Yahmin Zelen Surya Minata